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DENIM CONCEPTS

FOCUS ON PRODUCT
We break the way we look at fabric down to five main focus points. Each of our fabrics are labeled with a base colour that represent the main focus of the

 
Movement and Shape
 
Comfort
 
Look and Style
 
Functional and Performance

DENIM COLLECTIONS

FOCUS ON TREND
While our Fabric Concepts focuses on the highlights of specific fabric developments, our Denim Collections are all about trend and inspiration for how to use our fabrics. We launch new seasonal collections every Fall / Winter and Spring / Summer, and any other highlights outside of the season goes into our capsule collections.

Click on one of our collections below for more information and photos of our fabrics in use.

Fall / Winter 19 Capsule Collections

DENIM Fabric CONCepts

All of our fabrics are developed with a specific purpose or idea in mind. To give you a better understanding of our process from R&D to finished fabric, we present our products as concepts. Each concept represent the specific focus and key characteristics of a range of fabric developments. The key characteristics from different concepts can also be combined for tailored developments.

Select a fabric focus from the menu below to read more about the specific concepts and fabric technologies we offer.

 


 

HABITU

COMFORT STRETCH

Life is easier with good denim. Our Habitu series is specifically designed for making you better prepared for the daily challenges. This authentic looking fabric has comfortable stretch that retains shape throughout the day – giving you freedom to do what you want with the right amount of comfort.

Comfort
STRETCH

AUTHENTIC
LOOK

Freedom to
be yourself

 
 

FREESTYLE

MEDIUM STRETCH

Our Freestyle series is built for freedom. With this denim, you can go all day long and still maintain that same comfort and shape that you started out with. It is remarkably flexible with an original denim look.

MEDIUM
STRETCH

ENDURING
STRETCH
Performance

Remarkable
Comfort

 
 

GYmnasfit

No Restrictions

There are no restrictions with our GymnasFit denim fabrics. Superior stretch durability for enduring comfort and unlimited freedom of movement for any task. This fabric offers excellent recovery, high stretch levels and a natural soft hand feel.

HIGH
STRETCH

Performance
Technology

Unlimited
Freedom

 
 

FlexForm

The perfect body-fit

The ultimate body-fit comfort with an authentic denim look. Our FlexForm series naturally molds to your body and flows with natural body curves. Including all sculpt and shaping denim fabrics with ranges of stretch levels and fiber technology.

Sculpting
Technology

High
Stretch

Soft and
Gentle Touch

 
 

HybridFlex

Multi-directional

Our HybridFlex series is engineered for the body’s natural movements. Offering multi-directional stretch to achieve the ultimate freedom of movement, as well as specifically designed warp stretch to match the body’s natural motion.

Bi-stretch

Warp-Stretch

Advanced
Stretch
Technology

 

SILK TOUCH

ELEGANT COMFORT

Superior comfort with a silky smooth hand feel and elegant drape for dynamic lifestyles. Blended yarns from natural fibers like Tencel, Modal and Rayon give these developments a unique look and feel that is perfect for both tops and bottoms in different weights.

Natural
Fibers

Silky
Smooth

Elegant
Drape

 
 

DAYDREAM

Relaxing Comfort

Our Daydream denim series offers the ultimate natural softness in a timeless fabric, with extreme comfort that never stops giving. Feels like your favorite sofa pants with the looks of true original denim.

Loose Weave
Constructions

Low-Twist
yarn

Natural
Softness

 
 

Winter
Warm

Warm Comfort

Our Winter Warm series offers a gentle soft and warm feel. This fabric is perfect for those freezing days where you feel cold just from the thought of putting your jeans on. This super-soft fabric gives you gentle comfort and provide extra care all day long.

Wool-like
Fibers

Brushing
Techniques

Gentle and
Warm Feel

 

Heritage
Revealed

Denim Legacy

Taking you back to the original roots of denim. Our Heritage Revealed series offers the legendary authentic styles with state-of-the-art comfort. Bringing new life to the traditional heart of denim. We offer new seasonal developments of short-width selvedge, open twills, crosshatch, uniquely authentic and marble vintage looks inspired by the past.

SELVEDGE
DENIM

Open-Twill
and
Crosshatch

Authentic and
marble looks

 
 

Paint it
Black

Premium Black

A classic in every wardrobe. Our Paint it Black series offer premium black denim for any style, movement and shape requirements, with the superior soft hand feel you expect of our denim fabrics.

Premium
Black DENIM

Stay-black
Technology

Superior
Handfeel

 
 

WHiteout

Premium White

All about the bright, fresh summer look. Our WhiteOut Series are packed with all you need of comfort, shape and style from the beach to late city nights. To make sure that your denims stay white, we also offer stain repellant finishes on our white denim.

Premium
White Denim

Stain
Repellent

Anti-see-
through

 
 

Indigo
Landscapes

Novelty EDGE

It’s all about indigo. Novelty fabrics that integrates a variety of constructions into the world of denim. The Indigo Landscapes series is perfect both by itself and for matching with traditional denim fabrics - adding that extra indigo edge to your style.

Fancy and
Textured
Novelty

Traditional
Styles

Complementary
DENIM

 

Climate Control

Proactive

Climate Control fabrics ensure stable heat and moisture management through advanced fiber technology. Be prepared for any weather conditions while maintaining a classic denim look with remarkable comfort.

Functional
Fibers

Heat and
moisture
management

Lightweight
Fibers

 
 

Stronghold

Unstoppable


Denim for the toughest and roughest conditions offering protection, non-fading colors and repellant functionalities. Nothing can stop our to Stronghold denim series!

Strong
Fibers

Non-fade

Special
Finishing
Techniques

 

Earthbeat

Green Denim

With a responsibility to continue to enhance our production processes, we have developed a range of sustainable options in raw materials, spinning methods, dyeing and finishing.  
The choice is yours - go green with us!

Sustainable
and fair trade
raw materials

More Efficient
Spinning
methods

Significant
water savings